Marketing Professional Resume

Thursday, October 20, 2005
Marketing Professional Resume
P.O. Box 156832 * San Francisco, California * 94115 * Contact Sean Roland

PROFESSIONAL PROFILE: Marketing professional with over nine years of cross-functional experience in marketing, business development and operations. Adept at combining marketing science and practical experience, to not only create the vision, but develop and execute the strategies needed to drive forward revenue and market growth in highly-competitive business segments. Has a diverse business background including media, emerging technology, social services and health services.

AREAS OF SPECIALITY: Marketing strategy development and execution, relationship building and management, website development, Project management, and electronic/print messaging.

2005 January — Present * Comcast Spotlight * San Francisco, California
Sr. Promotions Specialist (July 2005 – Present) for Comcast Cable’s Advertising Sales Division
  • Provide marketing and promotional support to 33 sales representatives in the San Francisco, San Jose and Marin offices.
  • Manage daily interactions with network’s affiliate divisions — including NBC Universal Cable Networks, Discovery Networks, Fox Cable Networks, etc. — and strategic client contacts, to develop cross-promotional strategies for key and target clients.
  • Develop copy and creative design of promotional spot advertisements. Work with production on development of ads.
  • Responsible for developing Comcast Spotlight in San Francisco’s mobile marketing and blog business strategies..

      Marketing Contractor (January – July 2005)
    • Develop internal and external sales collateral for Bay Area account executives as well as national ad sales marketing group.
    • Manage re-design of sales support materials for usability; including weekly newsletters, programming reports, and intranet.
    • Oversee event production for client and public events.

        2003 – 2004 June * American Red Cross Bay Area * San Francisco, California
        Manager, Marketing and Instructor Support for a Regional Health & Safety Services Organization
      • Managed four departmental business lines which included retail, eCommerce, educational services and event services.
      • Directly managed group consisting of (3) full-time and (20) part-time employees.
      • Wrote, implemented, and managed a marketing strategy which leveraged organizational brand strengths. Within 3 quarters the first phase of the strategy increased departmental revenue by 9%.
      • Led project team in redesign of departmental website. Was also member of two national level workgroups tasked with evaluating and recommending functionality for the organization’s first web-based, national scale customer resource management (CRM) system.

          2003 * Game Live Events * Sausalito, California
          Registration and Promotions Director (Contract Position) for the EA Sports Madden Challenge Tour
        • Responsible for developing the event registration process for the 2003 EA Sports Madden Challenge Tour. The process was able to process up to 512 tournament participants in a short period of time.
        • Oversaw event promotions staff and was responsible for assuring that sponsor’s brand and products were displayed and promoted in a favorable manner.
        • Responsible for coordinating with local temp agencies for hiring and managing all temporary (day of event) staff.

            2002 – 2003 * SpeedChip Company, Ltd. * Fremont, California
            Product Marketing Manager for a Radio Frequency Identification (RFID) Sports Timing System
          • Responsible for all external marketing programs. This included print and electronic collateral, events, presentations and proposals.
          • Instrumental in software evolution and development of interoperable products for the sports timing system.
          • Managed five person Korean/U.S. project team which designed and launched company’s eCommerce website. Was responsible for the creative and operational design of the website.
          • Designed, implemented, and managed a marketing strategy based on exploiting industry deficiencies. The strategy increased new contracts by over 200% within one year.
          • Responsible for messaging strategy and visual identity (logo and graphics) of SpeedChip Sports brand.
          • Led successful application process to have company’s radio frequency identification (RFID) technology transponder timing system approved by U.S.A Track and Field’s Road Racing Technical Council.

              1995 – 2002 * VisionQuest National, Ltd. * Coatesville, Pennsylvania
              Marketing & Business Operations Specialist for a National, Residential At-Risk Youth Program (1999-2002)
            • Responsible for identifying sources of, and developing solutions for operational impediments at various state divisions. Those areas included staff turnover, client dissatisfaction, corporate communications, employee recruitment and employee training. Collaborated with state administration team to execute solutions.
            • Conducted market research and analyzed data to determine feasibility of business development strategies.
            • Managed special events. This included creative, strategic planning and oversight of event operations. Conducted written and phone follow-ups with participants, as well as prepared outcome studies that evaluated the effectiveness of each event.

                Marketing Associate (1998-1999) * Tucson, Arizona
              • Responsible for creating messages for external and internal marketing programs. This included print and electronic collateral, responding to Request for Proposals (RFP’s), editing company newsletter and composing letters/articles in administrative support for company executives.
              • Was an account manager for Arizona and California clients. Responsible for preparing and delivering presentations to potential clients as well as maintaining relationships with current customers.
              • Company representative for trade shows and the industry's lobbying organization.

                  Regional Director of Wilderness Programming (1996-1998) * Elfrida, Arizona
                • Directly managed a group of (10) ten Wilderness Instructors and indirectly managed up to (40) forty direct care staff.
                • Oversaw technical skills training of staff, provided guidance in developing individual and group counseling/relationship building skills, and developed wilderness training curriculum for youth and staff.
                • Managed yearly budget of approximately $500K for Western Region Wilderness Department.

                    Wilderness Instructor/Senior Wilderness Instructor (1995-1996) * Elfrida, Arizona

                      Anticipated Graduation - Spring 2007 * Golden Gate University * San Francisco, California
                      MS in Marketing with General & Database Marketing Concentrations
                      1995 * University of Kansas * Lawrence, Kansas
                      Bachelors in Communication Studies
                    • Concentration in organizational and public communication.
                    • Minor in Political Science
                      1998 * The Grantsmanship Center * Los Angeles, California
                    • Successfully completed 5-day workshop covering all aspects of responding to grants and Request for Proposal’s (RFP).
                      2000 * University of Pennsylvania * Philadelphia, Pennsylvania
                    • Professional Development for Middle Managers—Continuing Education Course

                        COMPUTER SKILLS
                      • Microsoft Office—(Very Proficient) Word, Power Point, Excel, Outlook, Outlook Express, Publisher
                      • Microsoft Office—(Moderate Exposure) Access
                      • Microsoft Visio—(Moderate Exposure)
                      • Adobe Illustrator and Photoshop—(Moderate Exposure)
                      • Quark Express—(Moderate Exposure)
                      • Internet Research—(Very Proficient)

                          PROFESSIONAL AFFILIATIONS
                        • American Marketing Association San Francisco Chapter—Member
                        • Taproot Foundation —Marketing Manager
                        • The Guardsmen —PR/Marketing Committee Member Also served as race director for a series of San Francisco running races.
                        • Environmental Traveling Companions —Kayak guide
                        • USA Triathlon Association —Member

                          EMAIL SEAN ROLAND